We are your ally in the world of tax!

Our goal is to empower small business owners, individuals, and expats on their income tax journey! We're here with a warm and friendly approach to make your life simpler while helping your business thrive and keeping more of your hard-earned money where it belongs.

SMEFIT offers customisable tax preparation and advisory services to SMEs that perfectly FIT each business's unique needs.

Our grand mission is crystal clear


Meet our Founder

Debora Segreto

Rooted in the principles of quality, accuracy, integrity, kindness, and trust, Debora is here to stand by you every step of the way. Juggling roles as a wife and nurturing mother to an adorable 9-year-old daughter, Debora knows the dance of running a business, embracing family moments, and embarking on international journeys.

Originally from Brazil, Debora proudly calls Auckland, New Zealand, her cherished home. This remarkable country has truly captured her heart, and it's where her passion for empowering businesses and individuals through tax expertise flourishes.

With over two decades of rich experience in tax compliance and advisory, Debora’s path has connected with some of the largest accounting firms in New Zealand (i.e. BDO and KPMG New Zealand).

This journey of dedication and growth has enabled her to master her craft, allowing her to offer top-notch year-end tax compliance and advisory solutions that are thoughtfully tailored to your individual needs. Her expertise makes her the friendly and reliable go-to tax specialist for businesses throughout New Zealand.

Debora brings substantial expertise to the table, underpinned by her Master of Taxation Studies from The University of Auckland. Her distinguished titles as a Foreign Qualified Solicitor and Foreign Chartered Accountant attest to her profound knowledge in her field. Debora's credentials include her role as a Certified Xero Advisor, underlining her proficiency in financial software solutions. She is also a member of the Accountants & Tax Agents New Zealand (ATAINZ), which is part of the Approved Advisor Group, endorsed by the Commissioner of Inland Revenue.

She is focused on providing businesses with the same level of professionalism they would receive from a multinational firm but with the warmth and dedication of a trusted tax partner. Reach out today to find out how we can assist you!


  • Ready for a simpler tax journey?

    Let us handle the numbers while you focus on what matters most.

  • No office visits, no hassle.

    Our virtual services bring tax solutions to your fingertips.

  • Personalised support when you need it.

    Your dedicated tax partner, always just a click away.

  • Tax time, but easier.

    Expert guidance, clear answers, stress-free results.

  • Your search ends here.

    Reliable, transparent, and ready to help—get your Free Quote today!